Our story

Founded in 2012 by Derrick Robinson, PERSONA CUSTOM CLOTHIERS has quickly become known as the “go to” brand for those desiring truly unique garments. Having spent the past two decades as a marketing and branding leader in the financial industry, Derrick decided to venture out and pursue his true passion for clothing and footwear design. Being one often described as “best dressed”, it was a natural transition and refreshing change for the emerging bespoke tailored garment enthusiast.

Although having chosen a new career path, Derrick is no stranger to profound business growth and development. His list of professional accomplishments stretches from luxury home builder to capturing the highly prestigious Telly Award for creative television commercial production. His business savvy and keen sense of what’s next has always kept him at the forefront of what sparks consumers’ interest. Having spent several years in the industry, PERSONA CUSTOM CLOTHIERS has rapidly become a brand synonymous with style, class, and detail driven menswear.

You Define it, We Design it.

PERSONA CUSTOM CLOTHIERS growing list of clients consists primarily of business professionals and those in sports and entertainment. True to the belief in empowering others, PERSONA with it’s team of partners at luxury British fabric supplier Huddersfield Textiles are currently developing an infrastructure that will allow others to benefit from their abundance of knowledge and artistic gifts. So whether it’s the actual product or the business model, the company’s slogan will always apply.

 Visit our Dallas, Texas showroom.   *By appointment only